Friday, 6 June 2014

Boom expected in beer sales, in China for World Cup fever

Beer sales set to boom with the 2014 World Cup fever in China. This is aided by the increasing middle class drinking bottled and canned beers creating a good market for exporting to China, especially for British real ale and craft beers.

The second and third quarters of the year 2014 will see an increase in beer sales between June 12th and July 13th.

Even though there are lots of exported beers in China Tsingtao and Beijing's Yanjing are expected to do well. In China beer consumption is a seasonal tradition of doing well in the summer and but slowing down for the autum/winter due to the Chinese drinking hot drinks instead.

More can be read on our blog  

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