The common issue over looked until it is too late is culture. Culture in many countries is a big deal especially if you are doing business in China were you will need to grasp an understanding of the Chinese business culture and Chinese social culture.
Business in China is done very differently as the Chinese prefer to build trust before they do business. So it is important to spend the time and build a good relationship that will last.
To do this you need to know how to show your respect and portray your class. Developing your Face and others is equally important when building Chinese relationships.
Published by: Gary Rice, Go Frontiers (UK & China)
